How To Make a Real Estate Video That Shines (and Sells)

The gear

Today’s real estate market is full of fast-paced buyers and ever changing tech, which means marketing your property with video is a must. In this guide, we’ll break down everything we’ve learned about shooting real estate videos, so you can get your house sold in no time.

• A DSLR
• A wide-angle zoom lens (16–35mm) / 17–40mm
• A tripod with a slider
• A second tripod head that sits on top of the slider
• And if you have a drone, we’ll use that too!

If you’re wondering about video lights, don’t. You don’t need them! Natural light will do the trick for all your interior and exterior shots, so planning your shoot around the weather is key. A partly cloudy day will look the best on camera. If it’s dark and gloomy, you might want to reschedule.

Don’t give into the fisheye

It can be tempting to use a wide-angle lens like a fisheye to make a small room look bigger than it is, but don’t give in! Instead of trying to fool potential buyers, use the power of video to accurately represent the rooms in your house.

Stick to less distorted lenses like a 17–40mm or a 16–35mm for the bulk of your shots.

Tidying up

Before you click record, take a walk. Literally, walk around the house and keep your eye out for anything that calls attention to itself. Your goal is to hide distractions that might not look great on camera. This walk might include:

• Decluttering counters and table tops
• Hiding pets
• Shutting closet doors
• Smoothing wrinkles on bed spreads
• Taking down pictures of homeowners
• Closing toilet seats
• Adjusting couch pillows